About Us

Michelle was born in St. Louis, MO. A first generation American in a family that immigrated from Belarus (formerly part of the U.S.S.R) shortly before she was born. Growing up, she always had a desire to learn about new cultures and explore new countries. She took her first trip to Israel when she was twelve… The rest is history. Twenty three countries later, she still has an insatiable itch to explore new cultures and visit new countries. After meeting the love of her life in Belize, Michelle quit her corporate job of nearly a decade and moved to Guatemala to start a new life and chase a new dream. She is now immersed in Latin American culture and has an open heart to learn new traditions and connect with local artisans.

Lena is a tech savvy entrepreneur that learned the retail business after working in a chain of flower boutiques in Buffalo, NY. She founded a jewelry company as a hobby in college, curating pop up boutiques across the United States. She spent 14 years in corporate America managing large scale technology projects, speaking at conferences and business events. Lena felt that it was important to use her entrepreneurial talents to empower women in business. After a trip to Guatemala in 2019, she saw an opportunity in the retail sector to share her passion for business empowerment.